Lean Six Sigma Case Study: Customer satisfaction jumped from 76.1% to 100%!
A well-known Fortune 500 company, that provides on-site service for one of its main products, surveyed customers that were recently serviced within the last six weeks. The main question asked: “How was your overall service experience?” The random survey of 100 customers rated their service experience at 76.1% Satisfied.
By following the Lean Six Sigma (LSS) Improvement Process, the project team developed and implemented effective solutions. For the next nine random customer surveys, this service department achieved an overall rating of 100%. As a result of their unprecedented accomplishment, the department and their technicians received significant individual gifts, and had three major group celebrations.
Yes, this was a sizeable organization that utilized the LSS Process. However, the same method and process can be applied to any size business or organization.
Applied Business Statistics Case Study: A 253% ROI increase!
A medium sized company was getting poor results on its email marketing. This journal’s founder was utilized to analyze the data in hopes of an improvement. Some of the statistical methods that he used were Data Mining, Cluster Analysis and Statistical Inference. Afterwards, based on his statistical analysis, he made several suggestions to the firm on changes that could be made to improve their results.
Conclusion: The company implemented all the changes, and in doing so, it increased their ROI by to 253% on all future ad campaigns.